Summary
For companies of any size, from the traditional supply chain concept to the customer-centric transformation of the value chain is a challenging task because in the latter, all the resources and processes needed to optimize more better and faster service to customers. However, growth in the small and medium manufacturing enterprises, the implementation of the enterprise and supply chain-class information technology solutions will be more cause for concern. Small and Medium Companies Can Use to market value chain will be successful - whether they have chosen the right solution to keep pace with the scale and scope of business, whether they could the technology flexible Yunyong Yu Naxiezengzhi largest areas - will be discussed in detail.
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One for small and medium enterprises to technology-oriented approach
Companies of any size, from the traditional supply chain concept to the customer as the center of the transformation of the value chain is a challenging task because in the latter, all the resources and processes need to be optimized to Geng better and faster service to customers.
However, growth in the small and medium manufacturing enterprises, the implementation of the enterprise and supply chain-class information technology solutions will be more cause for concern.
Understanding of many organizations are from the manual or non-integrated business process automation turn fully integrated process automation, and this change is done relying on information technology, the difficulty may be large, make a separate business unit, and can be quite expensive. But the fact is that under the conditions in today's technology, those who can not improve the business processes that create greater value for enterprise customers will be submerged in the era of Red Dust.
Small and medium enterprises, an important thing to remember is that the implementation of IT is by no means a "not to implement either full or complete" problem. In their respective challenges facing small and medium market, the technology used must be in business for the center, less maintenance, easy to implement, learn and use. In addition, the implementation must be fast, and quickly get returns.
The purpose of this article is to explain the small market in the company how the value chain will be successful - whether they have chosen the right solution to keep pace with the development of the size and scope of business, they can be flexible in applying technology those areas of greatest value.
Supply chain challenges
Many are in growth-oriented companies, technology is an improvement, not a revolution. Companies are usually a county from the beginning of the accounting package. Later, they may add a new function-specific packages - such as inventory management, or the bar code of the preparation and identification. For some manufacturers, such as Wal-Mart and JC Penney and other large retailers, may need to Electronic Data Interchange (EDI) and advance shipment notice (ASN) capacity, and it will implemented. But the general said many companies still maintain a central work of the industry the way to proceed.
However, in this market space, more and more companies have realized the value of information integration, and in this way or that the implementation of the manufacturing enterprise application systems, on the use of the material requirements planning (MRP ), manufacturing resource planning (MRP II), and manufacturing execution systems (MES). The problem is, these solutions provide a degree of integration at the same time, it is almost exclusive attention to manufacturing and shop floor operations, rather than the entire business process. Although the shop floor solutions are often both Nenggoutongguo 鎻愰珮 operational efficiency and reduce Langfei to Huode grassroots of Mouxiejiesheng, but not be able to improve enterprise value, Huo Zhe Jiang Jin to build enterprise value of Neizai Kehuguanji in.
Growth and value
When it comes to plant-level solution program, already begun with many small and medium Gong Si Dai second or third generation of software products, and Danshi they still look for the market in the differentiation strategy, and the growth from business itself. The company has been moving in a more visionary and strategic direction - across the traditional "command and control"-like
In reality, the sales revenue and profit growth is not the result of cost reduction. In order to achieve sustainable growth, companies need to take reasonable steps, and its focus on those who can contribute to its growth - its customers. This is a value chain structure, including integration of all aspects of the business to create maximum value for customers. This is to maintain sustainable growth and long-term value of the most reliable way.
If you want a direct customer-oriented staff and production staff collaborate together to better serve customers, then it must be in between these functional areas has controlled the flow of information integration in a timely manner. Seamless integration can not only affect the efficiency, and more importantly, will hinder the internal and external business processes and business partners to improve customer service speed and response speed of the collaboration.
Technological advances that are specific to SMEs, a series of new solution development - including the scalable enterprise resource planning (ERP) systems, plant-level solutions, and a separate supply chain applications. Xuduogongying chain solution Du focused on the background, such as the Advanced planning and scheduling, and warehouse Guan Li Deng Gongnengmokuai, now Zhongxiaoqiye really need yes looking for with Gukejiaoliu Bing Chuangzaonenggou to Guke turning back 浠峰? 鐨?鏇村ソ 鍔炴硶.
The rise of CRM
With the company now trades in the market and the arrival of M & A wave, in particular access to differentiated market space becomes more than ever important. In this competitive environment, SMEs may find to their companies and products with other companies distinguish between really difficult to name the party.
In some industries, commodities have been thoroughly assimilated, so that in these industries, the product itself can no longer be a distinction. Examples of these are thoroughly assimilated range from food and beverages, such as cereals, coffee and beer, to the industrial components such as mechanical and electronic parts. Product assimilation result, profits were completely drained, because manufacturers believe that their only option is to compete on product price.
In other industries, consumers and business to business (B2B) consumers are more complex and demanding. In these areas, the price is no longer the primary determinant of purchase decisions. Aware of the manufacturers are prepared to compete in business, the customers can respond to their demands also increase, as may be required manufacturers to provide customized products (such as product packages), to improve the completion rate, customized packaging options and customized delivery options.
In these challenges, a small business should be how to distinguish themselves from other competitors come from? Today, more and more the answers tend to value-added customer service. The integration of products and services are taking place, the service has become an important distinction between those who had.
The customer first place is hidden in the customer relationship management (CRM) system, the potential driving force behind. Sometimes this is called "next generation" Sales Force Automation (SFA) systems, these systems will be sales and marketing information with when, where, and how to ship goods to customers in the hands all relevant Transactions Information Du Ji Cheng Liao up. CRM is not within the enterprise as the center, on the contrary, he was more concerned about the reception or customer-facing processes, emphasis on providing a high level personalized customer service and experience.
According to the ISM in Moldova, the Bethesda research and consulting firm said, CRM is to be optimistic about the prospects. Currently the industry has 400 million business, and in the next five years, the growth rate projected at 40%. This in itself more and more companies are beginning to realize that building a customer-centric value chain of the importance of the evidence. However, in order to create value, CRM must be based on the company to customize the way business, but also must be integrated into the company's systems go, the technology infrastructure needed by SMEs may be unable to provide.
Elements of the value chain
The common emphasis on CRM is another important business trends - it is reshaping the way companies conduct business. With the increasing development of Internet trading and the increasing awareness the World Wide Web, electronic commerce is at an inconceivable rate of development of the Forest. According to Mass-based IDC, the Framingham State said, to 200 years, online retail sales will reach 29 billion U.S. dollars, based B2B revenues expected to reach 66 billion U.S. dollars.
E-commerce can be divided into two types - B2B and business-to-customer (B2C). On mid-market manufacturers, B2B e-commerce is not a new concept. Many companies have them in this or that level involved in the EDI, with its suppliers and customers to conduct business. However, B2B e-commerce has been greatly expanded, it now has corporate intranets and extranets, etc., including the room.
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